![]() You see, world class avatar systems are the great equalizers. ![]() What's more, it meant friendships they made within IMVU were based on this new sense of self and, consequently, were much, much closer (ie - real) than most of their real world relationships. Suddenly, IMVU allowed them to try on new, more powerful personas in a safe environment to explore who they really are inside. ![]() Across the entire socio-economic spectrum, there are many tens of millions of people in the world who are unhappy with the amount of control they have over their own lives.and that's just counting the signal we had access to (people who happened to have an internet connection.) It's likely more than that! Maybe they don't like aging, responsibility, long term relationships, their income, their position at work, how they are treated by the society around them.People don't get dressed up to go over to their buddy's house so, if you are trying to sell avatar & environment customization, users must be able to meet, and show off to, new people.(The method we devised together was memorialized in my cofounder Eric's book The Lean Startup) Treating a startup as a series of experiments whose goal is to prove hypotheses as quickly and cheaply as possible is SOOO the way to go.However, by prioritizing really listening to users, we uncovered three profound truths. We learned a lot of the things every new company does when getting something off the ground. Ha! So, in five months, we shipped an ***absolutely, embarrassingly awful*** first product in an attempt to understand the complete product & marketing pipeline. IMVU began as a reaction to the big company thinking prevalent during the dot com boom & bust: build first and then figure out what people want. From the get go, we set out to become the kind of company that values its customers' opinions above all others.which meant we kinda needed customers right away. ![]()
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